The private investors are just the public face of this venture.
Their accounts receivables are insured against loss by the French government. This is a way for the French government to partially subsidize its own aerospace industry (in this case, the satellites are made by a French and an Italian joint effort), and at the same it's a way to control which war lords/governments in Congo, Ivory Coast, Mali, or Syria get free satellite internet access, and which war lords/governments in those parts of the world do not.
In other words, this infrastructure is a way to buy yourself some influence in those parts of the world (where French influence has been slowly shrinking otherwise).
Source: http://rss.slashdot.org/~r/Slashdot/slashdotScience/~3/Py0ssjXGmf0/story01.htm
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