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Attorneys running a law firm must make networking a core part of their business activities. But when it comes to choosing a business networking group, how can you avoid the lemons and pick the group that best fits your needs? Below are a few tips:
Activity Level
Business networking groups that have an active participating membership are more likely to help you connect to the clients you need. ??Before joining the group, find out how often they meet and how active members are in connecting others to business leads.
Membership Quality
Business networking groups that include members working in law or related fields are your best bets. You also want to make sure that most participants have the ability to bring you the type of contacts that will benefit your business. This requires that the members have credentials similar (or better) than your own. For example, business networking groups comprised mostly of junior associates or recent law school graduates probably won?t fit the bill of an experienced attorney, even if he is just opening his own solo-practice.
Generosity
Business networking groups only work if they have members who are willing to share their contacts. To discover how generous the membership is, you will need to give the group a trial run, or at the very least ask one of the active members.
Group Maturity
Business networking groups that have been in existence for at least five years have had the opportunity to work out problems.? These mature groups will waste less of your time, but may require that you contribute more before you?re considered a valuable member.
Before you join a business networking group, do your homework to make sure the membership is of high quality and is willing and able to share desirable contacts.
Source: http://consumerattorneyresource.com/?p=550
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