Speculation surrounding a mystery Facebook announcement has sent shares in the social network soaring.
The buzz has seen the firm?s stock rise above $32 (?20) for the first time since July after a loss of market confidence following its troubled initial public offering in May.
Commentators remain divided about what will be announced at the invite-only event, due to kick off at 6pm GMT,?at Facebook?s Californian headquarters .
Invitations were sent out to bloggers and journalists last week, teasingly inviting them to ?come see what we?re building?.
A much-rumoured Facebook phone or tablet has been suggested by some, while an internet search engine to rival Google has also been speculated by analysts.
MORE: What to expect from Facebook?s big?announcement??
?There?s a lot of speculation. Nothing to me seems to be that certain,? explained Jefferies & Co analyst Brian Pitz.
?If I were to bet, I?d think it was something that was ad-platform related. I?m not convinced on the phone.?
Other rumours include an overhaul of Facebook?s news feed or a new advertising network as it looks to cash in the large chunk of its one billion users who access the site via mobile.
Founder Mark Zuckerberg has previously denied Facebook is planning to release a smartphone, claiming it would be the ?wrong strategy? for the company to take.
Meanwhile, rival Apple?s shares have dropped to their lowest in more than 12 months amid fears of a dip in iPhone5 sales.
BLOG:?Is Facebook?s invite a new search engine?
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